American Apparel, famous for their LGBT political activism, has launched a new line of political-activism merchandise targeting Russia’s anti-gay laws. The protest merchandise, called Principle 6, will be marketed by Olympic athletes who will be competing at the Winter Olympics in Sochi. Of them, Belle Brockhoff, an openly lesbian Australian snowboarder, will be one of the first to display the red T-shirt. Principle 6 is in refrence to the principle in the International Olympic Committee’s charter that prohibits discrimination on the grounds of “race, religion, politics, gender or otherwise.” According to the NYT: “The line of Principle 6 branded merchandise will bear a rewritten version of the principle’s declaration: ‘Sport does not discriminate on grounds of race, religion, politics, gender or otherwise.’ (The paraphrase also serves to avoid another sticky issue: The Olympic committee is zealous in its policing of the use of the words ‘Olympic’ or ‘Olympics’ by anyone other than its members and official sponsors.)” The apparel went on sale yesterday online and will be available in stores beginning Jan. 1.