Art Ignites Romance in Times Square with ‘Window to the Heart’

Art Ignites Romance in Times Square with ‘Window to the Heart’

Times Square Arts has announced that Window to the Heart is the winning design of this year’s Times Square Valentine Heart Design Competition curated by the Design Trust for Public Space.

Window to the Heart will be unveiled February 1.

This marks the 10th anniversary of the Times Square Valentine Heart Design Competition, an annual event where Times Square Arts invites architecture and design firms to submit proposals for a public art installation celebrating Love in Times Square in February. This year’s design was created by collaborators Aranda\Lasch + Marcelo Coelho.

Window to the Heart places the world’s largest lens in the center of Times Square. The 12 foot in diameter Fresnel lens was designed with 3D-printing manufacturer Formlabs to distort and capture the image of Times Square, optically bending light – and attention – to the heart-shaped window at its center. Visitors can look through the window or photograph themselves within it, completing the loop between the lens of the eye and the lens of the camera.

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