Bud Light wants you to celebrate unity this Pride season, as the company’s new 30-second spot starring Amy Schumer and Seth Rogen is an homage to same-sex weddings. “The Bud Light Party champions inclusivity among modern beer drinkers and bringing people together—for fun—over a beer,” said Alex Lambrecht, Vice President of Bud Light at Anheuser-Busch, in a statement.
He continued: “By featuring Seth and Amy at a same-sex wedding, we’re showing how all weddings—regardless of who is getting married—share many similarities and moments to celebrate. We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers.”
In an effort to promote their new campaign, Bud Light is rolling out prime-time placement on broadcast channels in New York and L.A. tonight, along with partnerships with influencers like Ellen DeGeneres and GLAAD. Watch the new advertisement, below: