Delta is rolling out a new campaign—literally—this holiday season, inspired by the familiar beverage cart that is a staple of commercial air travel. Delta has dressed up its carts in shiny holiday red and filled them with giveaways like coffee, Coca-Cola products, T-shirts, sunglasses, and water bottles according to Jaunted.
Delta employees have already debuted the Cheer Carts at Oxnard Tamale Festival last weekend. They will appear in New York City at Radio City Music Hall and Madison Square Garden on Wednesday and Thursday. The campaign runs through December 21 with additional stops in Seattle, Los Angeles, and Atlanta according to USA Today. You can also follow #cheercart on Twitter or Delta via Facebook for the latest promos.
In the promotional video, flight attendants and pilots use utensils, cocktail shakers, and airline seatbelts to create a spirited musical.
Watch it after the jump…