Belize is trying a new approach when marketing their destination by partnering with The World Wildlife Fund to launch a new campaign called The Sister Reef Project in order to raise money and awareness about the world’s two largest barrier reefs. Belize is home to The Belize Barrier Reef (with the other being located in Australia), and the ads will encourage visitors to log on to SisterReefProject.com to donate. With every $5 donation to help save the reefs, you can enter for a chance to win one of 40 Belize packages.
According to MediaPost: “However, in an unusual twist, ‘because the reef promises the unexpected, the prizes will be too—all listed items will initially be hidden and will be unlocked as individual donations occur,’ says an agency spokesperson.
This means people bid on unknown packages that range from airline tickets and private culinary experiences to diving and caving tours without knowing what they may receive. All funds will go toward WWF to support its reef conservation efforts in both Belize and Australia.”
“Belizeans know the importance of a healthy reef and many rely on it for their livelihood. Our economy is built on tourism, with reef-related tourism and fisheries supporting about 190,000 people,” says Karen Bevans, director, tourism, BTB. “That’s why Belizeans across the country—from hotels, tour operators, restaurants and more—are coming together and donating what valuable goods and services they can to support this effort.”