One Million Moms Goes After Archie Comics

Image via Archie Comics.

While the One Million Mom’s campaign that went after Ellen DeGeneres was largely unsuccessful, the group hasn’t waited long to launch their next campaign—this time it’s aimed at Archie Comics and Toys ‘R’ Us. The group of conservative moms is asking the famous toy company to stop stocking their shelves with the same-sex marriage Life with Archie comic that features the openly gay Kevin Keller character getting married to his boyfriend. [MediaBistro]

Check out the formal letter that the group has written after the jump…

As a mother and a member of, I am extremely disappointed to learn that select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads “Just Married” with two men marrying, one wearing a service uniform.

I am aware that Toys ‘R’ Us employees do not actually set up the displays; they leave this up to the vendor. Your company should be aware of the merchandise being sold in your stores nonetheless. These comic books are displayed at the front checkout counters so they are highly visible to employees, managers, customers and children.

Unfortunately, children are now being exposed to same-sex marriage in your toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys ‘R’ Us should be more responsible in the products they carry.

Please remove all the same-sex “Just Married – Archie” comic books immediately from your shelves. My decision to shop in your stores depends on it.

I look forward to hearing from you regarding my concern.


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