RuPaul and her drag contestants will sissy that walk over to VH1 from historically gay Logo for the show’s ninth season. But what does this mean for Logo?
RuPaul’s Drag Race has come a long way baby since it premiered in 2009. From its no-name celebrity guest judges to the Vaseline camera glow, but now that the show is an Emmy-winning mainstream success, it’s packing up its lipstick and sequins and sashaying from its LGBT-centric home at Logo and moving to another Viacom property VH1.
Is there something that the folks at the top of Viacom are planning for their low-rated network? According to BusinessInsider lots has been happening at the television conglomerate, particularly with top executive shakeups. According to the BI article, Logo’s programming doesn’t even meet the minimum requirements for Nielsen Ratings and its highest rating program is Drag Race. Less encouraging are the remarks from Viacom CEO Bob Bakish who recently discussed the fate of the company’s non-core six channels. He told The Hollywood Reporter: “It’s the same thing on the Logo side. For its size, it has an outside share of the audience. There’s no denying that we wish it had more distribution, but I think there’s some reality to the fact that it doesn’t. Opportunistically, we’re going to take advantage of those great assets and see how we can’t get them a bigger platform with MTV and VH1, in terms of how we showcase that content. But today more than ever, that brand is incredibly important as it relates to representing LGBTQ voices and faces.”
Viacom says the move is to create a larger audience, but we hear a death knell for the network (name us one other show!?).
“Coming off RuPaul’s Emmy win and a ratings record-breaking season of ‘All Stars,’ the fandom around ‘RuPaul’s Drag Race’ has only continued to swell as we head into season nine,” said Pamela Post, SVP of Original Programming & Development at Logo. “Broadcasting the show on VH1 will allow more fans to experience the energy, heart and talent these fierce Queens bring to the stage every week,” the network said in a press release.
Logo will play the episode immediately following the airing on VH1.
The show premieres Friday, March 24th at 8 P.M. with celebrity judge Lady Gaga, so if you’re glitter and tongue-popping adverse, best to keep away from happy hours where there are TVs.
T.G.I.F. The. Gig. Is. Fierce! We're taking over VH1 Fridays with RuPaul's Drag Race S9! Start your engines on 3/24 at 8/7c – encores on LogoFor more info: http://logo.to/2mLg0FX
Posted by Logo on Wednesday, March 1, 2017