Skittles Won Pride with this Awesome Publicity Stunt

skittles-pride

Image via Skittles via Adweek

Besides Lucky Charms, Skittles pretty much owns the right to the rainbow in advertising. During London Pride, the company honored LGBT people by stripping their packaging, floats, and ads of all things rainbow. Why? Because “only one rainbow deserves to be the center of attention—yours,” an ad read.

Check out their full ad below:

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