Rainbow Youth, an LGBT organization in New Zealand, has released a national ad that hopes to discourage the use of “gay” as a derogatory statement. The ad, which will appear on TV throughout the country, will work to educate the straight community to become better allies to the LGBT community.
“We chose to address something small that contributes to much larger issues – homophobia, biphobia and transphobia,” the group said on Facebook.
We're SUPER stoked to finally share with you our very first national ad campaign! We chose to address something small that contributes to much larger issues – homophobia, biphobia and transphobia. Keep your ears open for the radio version on Mai FM, The Edge, George FM and other MediaWorks brands.We're incredibly grateful to the teams at the MediaWorks Foundation, Y&R NZ and Eight for generously volunteering their creativity and resources to this awesome project.Check out our ally tips here: https://www.ry.org.nz/allies/
Posted by Rainbow Youth on Sunday, October 1, 2017