Outdoor retailer Patagonia is hitting back at Donald Trump after the president made the announcement that he will be reducing the size of Utah’s two national monuments—in a move many say is illegal. The company blacked out their website and took out ads that read: “The President Stole Your Land.”
Trump made the announcement in the state yesterday and justified the dramatic reduction of Bears Ears and Grand Staircase Escalante National Monuments by saying that he is giving states more power.
Meanwhile hundreds showed up to protest in Salt Lake City and blocking the president from leaving by chanting “Whose Land? Our Land.”
Other outdoor companies also took action. REI encouraged people to change their social-media profiles to a picture that read “We (Hear) Our Public Lands).
“The Administration’s unlawful actions betray our shared responsibility to protect iconic places for future generations and represent the largest elimination of protected land in American history,” says Patagonia’s president and CEO Rose Marcario, in a statement. “We’ve fought to protect these places since we were founded and now we’ll continue that fight in the courts.”