A $100,000 digital campaign by Airbnb is encouraging its millions of users to book an over-the-top beautiful place to stay in a country that Trump had deemed a “shithole nation.”
The campaign not only wants to disprove Trump’s ignorant and offensive comments, but also to boot tourism to these countries. Among them are Haiti, El Salvador, and countries in Africa that Trump said unwanted immigrants come from.
Airbnb CEO Brian Chesky said: “We heard there’s been some expletive-filled interest in Haiti recently…Which reminded us to revisit just how beautiful this country is. And the only thing more inspiring than the land? Its people.”
Airbnb has also looked into its user data and found that nearly 3 million people have chosen to stay in these “shithole” places already, and thinks that the campaign can help increase these numbers and show that Americans aren’t as discriminatory as the president.
— Brian Chesky (@bchesky) January 12, 2018