American Apparel announced that it is launching a new initiative for marriage equality in France by giving away 10,000 free “Legalize Gay” shirts in its stores. Throwing their “shirt” into the gay-marriage debate came at the request of their French employees who have closely watched the marriage debate in the country. According to a press release from the company:
Despite support from French President Francois Hollande, progress towards the full legalization of gay marriage has faced tough opposition from religious and political groups. Recently, conservative organizations have sponsored petitions against gay marriage and proposed various exemptions in an effort to undermine potential bills. Though polls currently show that a majority supports the passing of gay marriage laws, these numbers have declined in light of strenuous campaigning from opposing groups.
The company’s “GAY OK” t-shirts have appeared in countless venues in support of gay rights, from pride marches to collaborations with Human Rights Campaign. As a company, American Apparel has been very public in its support of the legalization of Gay Marriage in the United States and is now taking an international stand.
The company has already given out over 100,000 of the shirts during campaign to fight Proposition 8. [SacB]