Medibank, an Australian health insurance company, released an advertisement that features diverse families. A narrator walks us through families from all walks of life that call Australia home, but each family has the same need when it comes to health insurance. From a lesbian couple and a gay dad-fronted household to new immigrants, the ad expertly shows us a diverse and welcoming Australia.
The ad has been widely praised on social media, and despite the usual homophobic trolls, the company says they are happy with the response.
“This campaign helps demonstrate how Medibank sees and delivers on the different health insurance needs of Australians to deliver better health. It’s important to recognize the diversity of Australia today, and serves to raise awareness of Medibank’s recognition that people live and love differently and we are always seeking ways forward to provide the right cover and services for every kind of family and every kind of individual, for life,” Medibank General Manager Brand and Marketing Fiona Le Brocq said.
Watch it after the jump…