A tourism campaign out of Australia’s Gold Coast, which was meant to target the gay male travel audience, dropped the ball. The “fairly graphic” image of a man’s crotch with the words “Check out our impressive packages” was one of many campaign photos used, but it seemed to garner the most attention on the website Gay Gold Coast after it was picked up by ABC. Those who designed the campaign quickly decided to drop the picture and said: “That image did not represent the tone and style were were going for in our campaign, which is part of carefully planned niche marketing strategy that has been two years in development,” GCT director of communications and marketing services, Ben Pole, told the Mumbrella website. [The Australian] via [QT]
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