While most businesses are waving the rainbow flag for LGBTQ clients during the month of Pride, one CrossFit gym owner in downtown Indianapolis has learned the hard way that there is no place for bigotry in business.
When trainers at the man’s gym decided that they wanted to have a queer Thursday night workout in honor of pride, the owner squashed the plans saying that he objected to homosexuality based on his religion.
“We believe that true health forever can only be found within humility, not pride,” wrote the owners of the gym in an email to members who were upset at the decision. “Humility is seeing oneself as they truly are, and as God truly defines them to be. As a business we will choose to deploy our resources towards those efforts and causes that line up with our own values and beliefs.”
The decision caught the attention of local news and then it went viral.
There was an executive at the national corporation that licenses out the CrossFit brand that expressed his support for the gym owner.
“Thank you #CrossFitInfiltrate for standing by your convictions and refusing to celebrate sin by hosting an @indypride workout,” said CrossFit’s self-proclaimed Chief Knowledge Officer Russell Berger on Twitter. “The intolerance of the LGBTQ ideology toward any alternative views is mind-blowing.”
Other higher ups at CrossFit weren’t having any of it. They placed Berger on unpaid leave, and then it was confirmed that Berger was fired.
According to reports, members and trainers quit the Indianapolis CrossFit gym, and today, it was announced that the gym had closed for good.