Blink Fitness Steps into the Vogue Scene with New #BeYou Campaign

Blink Fitness has launched a new campaign called #BEYOU to celebrate the LGBTQ community for Pride Month. The gym has teamed up with the Gay Men’s Health Crisis (GMHC) to remind us that strength and confidence comes from embracing who you are – no matter your gender, sexual orientation, shape, athletic abilities, or otherwise.

Some highlights of the campaign include

  • A Dance Video: In partnership with GMHC, Blink has produced a video celebrating the vibrant NYC Ball culture, a subculture in the LGBTQ community where members dance to compete for prizes, and its fearless expression. The video features stars from Viceland’s newest series My House: Alex Mugler, Precious Ebony, and Tati 007.
  • Limited-Edition Apparel: In collaboration with New York fashion designer Olivia Anthony, Blink will introduce a limited edition #BEYOU workout hoodie. For every hoodie sold, Blink will donate a membership to GMHC.
  • GMHC’s Latex Ball (June 30th): The exciting month will culminate with Blink sponsoring the GMHC’s widely celebrated Latex Ball. Blink will be donating five $1,000 prizes to specific category winners and free 1-year memberships to every category winner.

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