British High-End Retailer Selfridges Ditches Clothing’s Sex and Opts for Gender-Neutral Fashions

Image via Passport

Image via Passport

The iconic high-end retailer, Selfridges, is revolutionizing the clothing industry by ditching gender-divided clothing sections and opting for three floors of gender-neutral clothing. The Oxford Street department store hopes that shoppers will get to explore fashions and themselves. Additionally, the store will update its mannequins and beauty products. “We want to take our customers on a journey where they can shop and dress without limitations or stereotypes,” Selfridges told The Times Of London. “A space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of ‘self.”’

 

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