CoverGirl Selects James Charles as First CoverBoy

As the face of CoverGirl, Katy Perry helped announce that the make-up company has selected its first-ever CoverBoy. In a press release and an Instagram announcement, Perry stood side to side with social-media star James Charles who will help market the brand. CoverGirls “are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” the company said in a press release.

Charles has amassed nearly half-a-million followers on Instagram thanks to his beauty tutorials and make-up transformations.


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