Delta’s New “Glass Bottom Jet” App Is No Joke!

Image via delta.com

Image via delta.com

Virgin Atlantic’s Sir Richard Branson’s blog and Twitter posts about Virgin’s new glass-bottomed jet may have been the best April Fools joke, but Delta’s Glass Bottom Jet feature in the airlines’ new Fly Delta app for iPad is certainly no joke. As a part of its $140 million investment in technology, Delta has created a new Fly Delta app, part of the airlines’ attempt to significantly improve customers’ online and digital experience. The Glass Bottom Jet feature will be available on any of Delta’s more than 800 Wi-Fi–equipped aircraft, allowing passengers with iPads to view the ground below as they are flying, with access to maps, social networks and Internet content.  In addition, the airlines’ website now features a new “My Delta” section that consolidates multiple trip summaries and account information; while the “My Trips” section stores the details of each journey, including air, car, hotel, Trip Extras, weather information and travel alerts. The “My Wallet” feature stores payment information and receipts in a digital wallet. “Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s executive vice president for Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta.” Throughout the year, additional website enhancements will be unfolded—hopefully, this means Android users will be able to see through the bottom of their planes, too.

Like
Like Love Haha Wow Sad Angry

Related Post