Earlier this week we proclaimed the Skittles won Pride, but 2017 is shaping up to be a competitive year when it comes to major companies reaching out to the community for June. This year, though, it seems that companies are breaking boundaries and showing a deeper understanding of the queer community with their advertising.
Together with the Center (New York’s LGBTQ center), Equinox (the gym chain) released a four-minute-long video that explains the various letters that comprise the various acronyms that are used to categories that community.
Together with 26 voices, dance moves, and a killer soundtrack, Equinox shows us that Pride advertising can be both educational, motivating, and celebratory.
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