Equinox Explains the ABCs of LGBTs in Pride Ad

Equinox Explains the ABCs of LGBTs in Pride Ad

Earlier this week we proclaimed the Skittles won Pride, but 2017 is shaping up to be a competitive year when it comes to major companies reaching out to the community for June. This year, though, it seems that companies are breaking boundaries and showing a deeper understanding of the queer community with their advertising.

Together with the Center (New York’s LGBTQ center), Equinox (the gym chain) released a four-minute-long video that explains the various letters that comprise the various acronyms that are used to categories that community.

Together with 26 voices, dance moves, and a killer soundtrack, Equinox shows us that Pride advertising can be both educational, motivating, and celebratory.


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