“Here’s to getting older and staying young,” Austin-born actor Matthew McConaughey told a crowd at the Wythe Hotel while cheersing a glass of Wild Turkey to the crowd. McConaughey, hired by Wild Turkey’s new owners Gruppo Campari, seems like an unusual choice for a creative director for the brand. But his commitment to telling the story of the Lawrenceburg, Kentucky distillery (and the continued family-run process) won over both locals and CEOs alike. You can see his debut ad after the jump, but for those of us who don’t need flashes of Hollywood to remind us how delicious true Kentucky Bourbon is, we snatched the recipe for this delicious rural-meets-city one-two punch.
Stir well with cracked ice and strain into a Manhattan or chilled martini glass. Garnish with a maraschino cherry.