A Canadian hospital is hoping to confront misconceptions about HIV by employing 15 HIV-positive therapists at a pop-up shop for World AIDS Day, December 1. The project comes after a report found that 55% of Canadian millennials said they wouldn’t be willing to share skin-to-skin touch with a person who is positive. T
“Because millennials did not live through the initial HIV/AIDS crisis in the ’80s and early ’90s, they feel it’s not as relevant to their lives,” says Joanne Simons, CEO of Casey House, the only full-service HIV/AIDS hospital in Canadian. “There has been a lack of conversation over the last decade, so they don’t have the education or understanding that say, baby boomers would, which
can be dangerous.”
Casey House thought that opening this pop-up spa would help dispel these myths surrounding the disease. In Toronto, guests can now enjoy free facials and massages by HIV+ employees.