Hyatt Hotels announced that the hotel group will no longer allow hate groups to rent their space for events or conferences. The decisions comes after their hotel in Virginia hosted an anti-Muslim group and received heavy criticism from locals and people around the world. The announcement was made by CEO Mark Hoplamazian while speaking at the Skift Global Forum in NYC.
“If a group is primarily focused on disparaging a group by virtue of their identity…that’s really where we need to draw the line,” he told the audience. Also adding that diversity and acceptance are a pillar to the hotel’s brand and to himself.
Managers and staff received a memo about the policy change.
“We talked about extending a message of warm welcome to the rest of the world which we feel is critical. Our pitch is that that’s actually most effective when it comes from the top. We didn’t get any commitments on that but we think we made our case.”