JC Penney Embraces Gay Pride with New Pride T-Shirt

Image via JC Penney

Since the controversial announcement that Ellen DeGeneres is going to be the new spokeswoman for JC Penney, the company has gone all out embracing their LGBT Pride. They shocked the world by presenting a same-sex couple for a Father’s Day advertisement that says “What makes a dad so cool? He’s a swim coach, tent maker, best friend, bike fixer, and hug giver—all rolled into one. Or two.” The company then braved through all the petitions and protests and have decided to continue supporting the LGBT community by selling simple black JF Pride Tees that say, in multi-colored print, “Love is Love. Don’t Hide Your Pride.”

To purchase the tee, click here.

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