Today, Logo announced its Top 25 Trailblazing Companies, a definitive ranking of companies and brands that have demonstrated an ongoing commitment to the LGBT community this year in advertising, communications, and other visible initiatives.
“If there ever was doubt, this research confirms that America’s most popular brands are also leaders for LGBT inclusion and equality,” said Bob Witch, President of Witeck Communications. “While political progress seems achingly slow – unmistakable business trends, mapped over the past decade, show that our LGBT families, workers, and consumers pay real rewards to the U.S. economy.”
According to a previous Logo study, LGBT consumers are 71 percent more likely to support a brand after seeing an equality-themed ad, while 71 percent are more likely to support a brand that actively contributes to LGBT causes. As of 2014, the estimated buying power of LGBT consumers was estimated at $884 billion dollars.
Logo’s Top 25 Trailblazing Companies rank as follows, in descending order: Google, Johnson & Johnson, Wells Fargo, Marriott, Gap, E&J Gallo Winery, Anheuser-Busch, Hilton Worldwide, Coca-Cola, GM, Unilever, AT&T, P&G, TD Bank, American Airlines, Diageo, Bank of America, Hyatt, MillerCoors, Mondelez International, JP Morgan Chase, General Mills, Brown-Forman, Kimpton Hotels & Restaurants, Orbitz, Starwood Hotels & Resorts.
“We applaud these companies for their leadership, and for demonstrating that including LGBT people is not just the right thing to do, but also the smart business play,” said Todd Sears, Founder and Principle of Out Leadership. “LGBT-inclusive branding pays exponential dividends, because as we’re increasingly seeing in our global work, our friends, families and allies are paying close attention, too.”
Find out more about companies that made the cut of Logo’s inaugural list at LogoTV. com.