In #LIFEINHEL campaign, a Chinese man Ryan Zhu lived in Helsinki Airport in Finland for 30 days. So far, close to 2.2 billion people might have come across his adventure through social media postings and hundreds of media coverages. Now, based on Ryan’s feedback, the airport will develop ways to further improve the airport experience based on his month there. So what does Ryan need? More terminal space, new services to overcome language barriers, and perhaps some Chinese food
“We at Helsinki Airport have an impressive track record in the continuous development of the customer experience. This time we wanted to have a comprehensive insight of how an international transit passenger sees us”, explains Katja Siberg, Senior Vice President of Marketing and Communications at Finavia, the operator of Helsinki Airport.
The #LIFEINHEL initiative highlighted the fact that Helsinki Airport is the leading airport in Northern Europe. “We are a top hub for connecting Asia and Europe. At the same time, we are also preparing to serve 30 million annual passengers, while also maintaining our position as a preferred airport”, Siberg tells. Finavia reported last week that Helsinki Airport’s passenger numbers are growing at a double-digit growth rate and that the record-breaking number hit 18 million passengers.
In the final report, Ryan gives Helsinki Airport an overall rating of 4.5 out of 5. For example, Security and Safety and Transfer times receive full marks.
“We are very pleased with Ryan’s ratings, of course, but the most valuable insight lies where there are still room for improvements. For example, we share his opinions concerning the lack of space and Chinese food. I’m delighted to tell that with our extensive 900 million euro development program, the terminal space will enlarge by 45%, due to which we will expand our food offer –especially to the Asian kitchen”, Siberg tells.
Ryan also suggests that even more service staff with proficient language skills could be hired. With their help, tourists could learn more about the food they eat and the products they buy at the airport. Siberg promises that Finavia will look into this matter as well. She reminds us that Helsinki Airport has already set up e.g. Chinese customer service personnel. Furthermore, e-Translators in several languages are available, not to mention hot water dispensers installed especially with Asian passengers in mind, as well as AliPay and UnionPay payment systems.