New Gay Marriage Campaign Focuses on Social Media

Image via Facebook

Momentum is the key to success for any movement, and that is exactly what The Four 2012 (a new nationwide gay marriage campaign that launched earlier this week) has in mind to use to support marriage equality. With the help of social media and by posting shareable content daily, the campaign plans to increase the buzz and discussion on marriage equality to move across the entire nation, and will concentrate on this year’s four marriage ballot initiatives in Maine, Minnesota, Maryland and Washington State. “With enough of us talking about marriage, sharing, tweeting and donating, we can drive people out to vote on November 6 and deliver marriage equality in three states while fighting off a total ban in another [Minnesota],” says their website. Supporters of The Four can also help by submitting content to be shared through the campaign’s social media outlets. The first video titled “Momentum” features the hit song “We Are Young” from the indie-pop group Fun., and is a great homage to success in the fight for marriage equality to date.

Read more and view the video after the jump …

The Four is co-founded by Brian Ellner, Executive Director Andre Banks, Purpose CEO Jeremy Heimans and Ryan Davis, the executive director of social innovation at Blue State Digital. Ellner masterminded HRC’s New York marriage equality campaign, which raised awareness through a series of videos featuring prominent celebrities, professional athletes and politicians. “It’s Facebook and Twitter meets Rock the Vote for marriage equality,” said Ellner in a press release. “We want to energize the young pro-equality voters in the Google age.” [On Top Magazine]

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