New Gender-Neutral Toy Ad Praised for Showing Boy in a Princess Dress

Believe it or not we’re only a month (or even weeks) away before we start seeing holiday ads. With each year, though, toy companies have continued to become more gender neutral. Companies like Toys R Us have opted for far more gender-neutral catalogs or store displays and manufacturing, including Easy Bake Oven who famously released a gender-neutral ad.

The advertisement from the UK company Smyths Toys shows a young boy walking into a store and imagining his life as a toy. To make the ad that much more impactful, it is set to the tune of Beyoncé’s “If I Were a Boy.”


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