Director Mark Nickelsburg writes on his Facebook page of the video: “First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this spot I directed for Tide to Go. Special shout out to terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.”
Tide has a longstanding relationship (through advertising and sponsorship) with the LGBT community. Last year, Proctor & Gamble, the company that owns Tide, released a real-life story of a gay couple arguing over which detergent to use.