Preferred Hotel Group, which includes Summit, Sterling, and Historic Hotels of America, has launched a global initiative to make finding a GLBT-friendly hotel even easier with their new Preferred Pride collection. The new brand will feature independently owned hotels within the Preferred Hotel Group that are either part of the Travel Alternative Group (TAG) approved hotels, or a member of the International Gay and Lesbian Travel Association (IGLTA).
“Preferred Pride is more than just another LGBT seal of approval; the program was created to unite Preferred’s diverse community of independent hoteliers who are committed to the LGBT community,” said Rick Stiffler, Preferred Hotel Group Executive Director for Leisure Sales. “It is a global initiative that enables hoteliers to learn about and better understand the needs and preferences of the LGBT traveller,” he added.
Additionally, as a member of Preferred Pride, these hotels will hold trainings for staff to better understand the needs of LGBT guests—including more thorough information on the area’s LGBT community and attractions.
We think this is a fantastic idea, especially for a company that has such a varied collection of independently owned hotels. This way, if executed correctly, Preferred will be able to monitor the hotels more closely when it comes to equal treatment of guests. This is definitely something other hotel groups should think about doing.