Oh, ye of Disney disillusionment…let it go. It’s been 24 years since the mega-brand first arrived on Broadway with the stage adaptation of Beauty and the Beast, which was based on the 1991 animated film. The formula has worked well, and since that time, Disney Theatrical Productions has achieved substantial commercial success, with titles such as The Lion King, Aida, and Aladdin (among others) reaching worldwide audience upwards of 19 million people.
Some might want to leave Elsa and her sister out in the cold. Disney’s relationship with Broadway has occasionally been a tumultuous one, with various contract battles throughout the years between unions and the parent company, recently valued at $92.5 billion. But this time around, many of Frozen’s actors will be snuggling warmly in front of the fireplace with a profit-sharing deal that includes a $400 increase in weekly salaries and adds the promise of 0.5 percent of net profits from the first three English-language productions for the first ten years of profitability. Now that’s a magic kingdom.