Smirnoff vodka, in a statement today, that it will increase its donation to the Human Rights Campaign. The vodka brand will be donating $1 for every “Love Wins” bottle sold for a minimum of one million dollars over three years, starting in 2019. These funds will go toward supporting local HRC events to drive awareness of the fight for LGBTQ equality and help empower those who are leading that fight for equality.
Smirnoff has supported America’s largest LGBTQ civil rights organization, and comes on the heels of the company donating almost a half of a million dollars to the organization in 2017 and 2018 through a similar campaign.
Smirnoff originally launched its “Love Wins” campaign in May 2017 with its limited-edition “Love Wins” bottle packaging.