The CEO of Starbucks, Howard Schultz, took a stand against shareholders who were didn’t appreciate the company’s open stand for marriage equality. If you remember, Starbucks made their position for gay and lesbian marriage in Washington State very public before the November 2012 election, and the company’s position made them a target for boycott. NOM launched a Dump Starbucks campaign to get its hate-mongers to stop buying the Seattle-based grind. “In the first full quarter after this boycott was announced, our sales and our earrings—shall we say politely—were a bit disappointing,” Schultz told shareholders. For Schultz, though, the decision to back gay marriage, thus supporting diversity and equality, outweighed the company’s share’s value.
“If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much,” he said, to loud applause from the audience. [KPLU]