Target Unveils Gender-Neutral Clothing Line with Toca Boca

Target has unveiled its upcoming gender-neutral children’s clothing line by Stockholm-based design company Toca Boca, Glossy reports.

Toca Boca started in 2011 creating apps to “empower kids to be playful, to be creative and to be who they want to be.” This motto has been set forth in their clothing line, that caters to children between the ages of five and nine and will have genderless labels along with the ones for boys and girls.

Target has had a similar creed in taking out gender labels for most of their toys and home goods section.

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