Fast-food giants and business rivals, Burger King and McDonald’s, may settle their decades-long rivalry—for just one day. “The Burger King” has asked Ronald McDonalds to settle their differences on the International Day of Peace (a day that was established by the United Nations), this year September 21. Burger King took out a full-page ad in the the New York Times and the Chicago Tribune today raising the white flag.
According to the NYTimes write up: “The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King.”
Sales would benefit Peace One Day, a nonprofit.
So far McDonald’s has not commented on the proposal. (You can read the entire proposal here.)
Come on Ronald! It’s for charity.