The UK Bans Gender Stereotypes in Advertising

Advertisers in the United Kingdom must now avoid “gender stereotypes that are likely to cause harm, or serious or widespread offense,” in a new policy set forth by the Committees of Advertising Practice. 

The committee said that advertisements often “contribute to how people see themselves and their role in society,” and the new policy will curb this. 

The rules come into force in June 2019.

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