Marc Jacobs’s Spring 2016 campaign ad shows a joyful Lana Wachowski showing off the designer and the directors playful side. The campaign, which was shot by David Sims, was inspired by the transgender director’s 2012 HRC speech.
“I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery. She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends,” Jacobs wrote in a statement.
“In the days before our Spring/Summer ’16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, ‘fashion show virginity.’ Lana’s ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, ‘learning you can make important friends at anytime in your life.’”