Screen Shot via YouTube

Screen Shot via YouTube

Luxury car maker Infiniti’s new commercial may be tongue and cheek, but it has some on the Internet feeling a little iffy about its play on the ‘coming out’ process. The 30-second spot shows a young man and his wealthy father sitting awkwardly on a couch. Stir in a series of awkward stares, shots of cars clinging to woodland roads, and lines that include things like, “This isn’t how we raised you,” “you must have known I was a little different,” and “It just feels right,” make for an uncomfortable moment not only for the two men in the commercial, but for us as well.

What do you think? Watch it after the jump…