Wisconsin Business Display Signs ‘Welcome and Inclusive’ to Show Support for the LGBT Community

Image via WI LGBT Chamber of Commerce
Image via WI LGBT Chamber of Commerce

It only costs businesses in Wisconsin $5, but the pay off to be shown as an LGBT-friendly business is immense. The Wisconsin LGBT Chamber of Commerce has issued a rainbow decal for stores that reads “WI” “Welcome and Inclusive” to display in their windows in order to show their support for the entire LGBT community when “religious freedom” laws are sweeping the country to legalize discrimination.

“Study after study has shown that LGBT individuals (as well as allies) want to do business with those that share their values. One recent study even concluded that LGBT individuals would be willing to spend up to twice as much on a product or service if they knew the company they were utilizing supported the LGBT community,” a statement read.



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