One of the biggest bridal retailers is hoping to encourage more same-sex couples to visit the nationwide store for their wedding plans. The company, David’s Bridal, released a commercial that features a same-sex couple.
“We wanted to make sure this spot represented what we see from brides today. We value every type of bride,” says Liz Crystal, the company’s chief marketing officer.
The company, which has recently faced financial troubles, is hoping to capitalize on the massive same-sex weddings industry that is valued at around $1.6 billion.