Greater Fort Lauderdale has actively attracted gay travelers by hosting a massive same-sex wedding and its commitment to equality for the community. It’s also the first visitors’ bureau in the U.S. with a designated LGBTQ department, and last year became the first to commission the first-ever survey of transgender travelers in North America with the goal of identifying the travel motivations, needs, and priorities of the market. With its findings, the tourist board was able to better understand the needs of the transgender community and even created a designated landing page for transgender travelers, placing the forgotten “T” in front of the well-known acronym LGBT.
Now, the city is welcoming the 25th Annual Southern Comfort Conference, one of the largest gatherings of trans* individuals in the world, for the next three years. Taking place at Bonaventure Resort and Spa from Sep. 9-Oct. 3, the four-day conference will welcome over 1,000 attendees with its seminars, workshops, and networking events.
“As a destination that welcomes all people with a diverse, safe and open community, we aim to put trans people in the forefront of the LGBTQ community instead of being the often forgotten ‘T,’” said Richard Gray, LGBTQ managing director for the Greater Fort Lauderdale Convention & Visitors Bureau. “We are educating lesbian and gay travelers, mainstream audiences and using our platform as a leader in the LGBTQ travel space to illustrate Broward County’s commitment and respect for trans individuals.”