Italian Food Company Releases Nation’s First Gay-Inclusive Ad

Screen Shot

Screen Shot

An Italian frozen food company has made history with a new ad showing the coming out of a young boy over pasta. It has just been nine months since Barilla CEO caused an uproar after he said he would never put a gay family in his ads. And despite the company’s forced commitment to diversity, frozen-food company, Findus, became the first in the country to air an ad about coming out. “Mom, there is another small surprise,” says Luca in the ad, who is sitting with another man. “Gianni isn’t just my roommate, he’s my boyfriend!” the son says. The mother then nonchalantly passes off the comment by saying she knew already. And the conversation resumes.

“It’s a positive step forward when different types of families are portrayed in ads, as they resonate with parts of society that are usually marginalized,” said Juris Lavrikovs, the communications manager of ILGA, Europe’s International Lesbian, Gay, Bisexual, Trans & Intersex Association.

Watch it after the jump…

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