While many of the major gay rights campaigns (from bullying to same-sex marriage) have included some major celebrity backings, NOM is hoping to launch similar campaigns.
Strategy documents uncovered yesterday from the nation’s most prominent anti-gay marriage group, the National Organization for Marriage, reveal a novel approach to convincing Americans to vote against marriage equality: recruit glamorous but unintelligent celebrities. (p.19/20)
“Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)” (emphasis added)
Media including the New York Times today have been covering NOM’s active interest in “fanning the hostility” (p.12) between the LGBT community and the Black and Latino communities. Former NAACP Chairman Julian Bond today called NOM’s tactics “reprehensible.”
“Celebrity or not and ‘cognitive’ or not, given how cynically NOM views its supporters, who would want to stand with them and support their agenda?” said Herndon Graddick, GLAAD’s Vice President of Programs and Communications.