This Pride season, the streaming platform Spotify is launching a new queer-centric campaign called Claim Your Space. The campaign aims to create safe spaces for the LGBTQ community and to promote the music of emerging queer musicians. Throughout the month, Spotify has various activations taking place, including:
- Pride Hub: A dedicated editorial hub that will promote LGBTQIA+ artists, podcasters and playlists as well as showcase exclusive Spotify Clips video content from artists including Kehlani, Hayley Kiyoko, Hope Tala, Claud, Urias, ILOVEMAKONNEN, Princess Nokia, Leland, and Kaydence all month long.
- Pride Singles: Continuing the Pride Singles program launched last June, Spotify is working with queer artists Dua Saleh and Lido Pimienta to create a new set of Pride original recorded singles. These will be dropping later this month.
- Pride: Venue Playlists: Spotify has teamed up with queer bars and clubs across the world including Casita del Campo in LA, Alibi Lounge in New York, A League of Her Own in DC, Homoelectric in Manchester, Pxssy Palace in London and Punka in Bristol to create signature playlists for each venue, celebrating these essential community spaces after a brutally difficult year for nightlife.
- Pride: Cities Playlists: Spotify is launching city-specific playlists curated by queer local musicians in: Detroit (curated by DJ Minx), Nashville (curated by Fancy Hagood), New Orleans (curated by Big Freedia), LA (curated by MUNA) and XX.
- Social Share Cards: On social, users can express themselves with Pride cards — filling in the blanks to show off what Pride sounds like to them in their own city, country or community.
- Pride Murals: Spotify is also working with queer artists in Detroit, Nashville and New Orleans – places where the queer community has been instrumental to the music scene, but their stories are often untold – to commission permanent murals celebrating these groundbreaking local LGBTQIA+ artists and activists, in close collaboration with queer community spaces and The Ally Coalition. More details to come in the next few weeks!
Also as part of the lineup, Spotify will make donations to various LGBTQ organizations and community centers around the country, including BreakOUT! In New Orleans, Oasis Center in Nashville, and Ruth Ellis Center in Detroit.