United Colors of Benetton Releases New Inclusive Ad Campaign

Transgender Model Lea T. Image via Benetton.

Transgender Model Lea T. Image via Benetton.

United Colors of Benetton aren’t ones to shy away from controversy in their ads (remember the world leaders kissing?), and now the Italian fashion brand has launched a new ad campaign that may have people rethinking what it means to be a model. The print campaign  features a disabled model from Germany and a Brazilian transgender model. But unlike their former ads, these new glossy pages aren’t going for shock value. For the casual viewer, the ads will seem just like any other fashion ad—and that’s the point. Germany’s Mario Galla has a leg prosthesis and Brazilian model Lea T is transgender. [AdAge]

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