‘Start Talking. Stop HIV’: The CDC’s New Campaign

Image via CDC

Image via CDC

The CDC has launched a new campaign, specifically aimed at men who have sex with men. “Start Talking. Stop HIV.” encourages men to openly share their status with one another before sex, so as to reduce the amount of people newly infected with HIV. In their release for the campaign, the CDC specifically points out the high HIV risk, specifically for men who have sex with men: “Though they only represent 2% of the overall population, gay and bisexual men–including those who inject drugs–account for over half of the 1.1 million people living with HIV in the United States…and two-thirds of all new HIV infections each year.” The CDC goes on with the statement to cite statistics regarding one reason behind these high numbers, specifically, a 2011 study that found that “18% of gay or bisexual men had HIV…[and] of those men, 33% did not know they had HIV.”

The campaign features sweet couples and snappy slogans, and it centers around the point that, before sex, it’s smart to “talk.” Check out a gallery of campaign posters after the jump…


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