Virgin Atlantic is leading the way as a progressive company with its new gender identity policy. From now on all flight attendants, pilots, and ground workers will be able to dress however they identify.
According to the Washington Post: Starting immediately, employees will be able to “wear the clothing that expresses how they identify or present themselves.” The airline also started offering optional pronoun badges for staff members and customers, and updated its ticketing system to better accommodate people who have selected gender-neutral options on their passports.
“At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are,” Juha Jarvinen, the airline’s chief commercial officer, said in a statement. “That’s why it’s so important that we enable our people to embrace their individuality and be their true selves at work. It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.”
As part of its “Be Yourself” program, Virgin Atlantic has already made makeup optional, given women the option to wear flat shoes and allowed crew members and other front-line workers to have visible tattoos.
Virgin Atlantic announced the updated gender identity policy with this amazing video: